Now, Netflix has landed a similar deal, with film titles including Ludo, a comedy starring Amitabh Bachchan’s son Abhishek A. In May, Amazon struck a glossy deal for seven features to debut exclusively on the platform, including Amitabh Bachchan comedy Gulabo Sitabo. With the country’s cinemas closed and unlikely to re-open in a meaningful way any time soon, a backlog of high profile films is starting to form, and producers are increasingly looking to streaming deals as avenues for content that isn’t getting released.
Netflix is continuing its drive into the expanding and lucrative Indian market after striking deals on eight new titles, including six features and two series.
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