
for Wii U will be the first game to support amiibo. More will be launched during the holiday season and throughout 2015. Nintendo will launch amiibo with around 10 figures. By the end of the year, Nintendo's foray into the toys-to-life category will inject energy into the genre.

Fans can buy and collect amiibo, to bring them closer to the games and characters they love. Additionally, the Wii U GamePad controller shines in a slate of unique interactive games from Mario creator Shigeru Miyamoto.Īmiibo: Figures of Nintendo characters can interact with multiple future Wii U and Nintendo 3DS games in unique new ways, providing fresh game-play experiences and a great value for consumers with compatibility across multiple games. Not only can amiibo interact with a particular game, but a single amiibo will continue to entertain in surprising ways, as they can be designed to be compatible across multiple games. New Ways to Play: The toys-to-life category as a whole is extremely strong on Nintendo platforms, and Nintendo's approach with amiibo adds another dimension to the category. "We create timeless games with twists and turns that provide hours of enjoyment for fans of all ages, and this year with the introduction of amiibo, we're pushing the creative envelope forward in compelling new ways." "Nintendo has always represented a unique source of video game entertainment for the widest range of gamers," said Reggie Fils-Aime, Nintendo of America's president and chief operating officer. With the addition of amiibo to a solid lineup of games on the way, there has never been a better time to own a Wii U or Nintendo 3DS system. Interactive figures called "amiibo," scheduled to arrive this year, can be used with multiple Nintendo games, bringing a touch of Nintendo's magic to the toys-to-life category.

At this week's E3 video game trade show in Los Angeles, Nintendo is showcasing the invention and reinvention of video game experiences – from unique new ways to play to new takes on fan-favorite games and franchises.

It's that certain undefinable something that makes people's eyes light up, whether they've been playing for decades or they're picking up a game for the first time.

LOS ANGELES-(BUSINESS WIRE)-Nintendo's video games have always had an element that can put great big smiles on people's faces: It's that special Nintendo magic.
